Valvoline™ Global Operations announced that its Restore & Protect motor oil has been named 2025 Product of the Year USA award winner in the Car Care category. Recognized for its innovative formula and performance benefits, Restore & Protect motor oil is designed to remove up to 100% of engine-killing deposits when used as directed.*
The first-of-its kind product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a global leader in consumer research. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the immense performance benefits Restore & Protect offers to consumers.
Launched in January 2024, Restore & Protect is the first motor oil designed to effectively restore a car's engine to perform like new.* The groundbreaking innovation continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry.
"As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner," said Greg Barntsen, Valvoline Global Operations General Manager – Americas. "Restore & Protect is not only on the forefront of value-added innovation in our industry, it's a reflection of Valvoline Global's commitment to inventing the way forward with innovative solutions to global automotive challenges."
Renowned as a trusted guide for purchasing decisions, Product of the Year has been supporting global shoppers in finding the best new products on the market for over 30 years.
As markets rapidly evolve and consumers navigate increased complexity and offerings, the distinctive Product of the Year red seal helps consumers identify products that have demonstrated exceptional function, design, packaging, and/or ingredients. The credential is also a valuable marketing tool for brands to drive increased awareness and purchase interest within their respective categories.
"In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries including food, beverage, personal care, pet care, household, and more," said Mike Nolan, Global CEO of Product of the Year Management. "We're thrilled to celebrate Valvoline's Restore & Protect as a 2025 Product of the Year Award Winner, voted on by 40,000 Americans for the unique value, quality, and innovation it brings to households nationwide."
In tandem with the winner announcement, Restore & Protect is featured in a shoppable article on PEOPLE Online, created in partnership with DotDash Meredith publishing; and in several Ensemble IQ publications, including Path to Purchase, Progressive Grocer and Store Brands.
