Air Products has introduced Freshline® Superfresh, a revolutionary new procedure which can help food processors and retailers extend the life and quality of food products available from chilled counters.
This groundbreaking new methodology from the leading industrial gas company combines the best of cryogenic freezing and Modified Atmosphere Packaging (MAP) technologies to effectively slow down the deterioration of frozen food after it has thawed.
This enables a frozen, then thawed product to offer comparable quality, appearance and shelf life to a standard MAP chilled product, while also maintaining both taste and texture. Tests even show that in some cases, food that has been subject to the Freshline® Superfresh process can enjoy a longer shelf life when it reaches the shop floor, when compared to the use of traditional MAP techniques.
Once preserved using the new process, products can be stored and distributed in a frozen state before being thawed on demand at the point of sale or by the end user. Assuming the product has been thawed correctly, the end user can even refreeze the product at home. This not only offers a greater degree of flexibility throughout the logistics process but it also reduces food waste across the supply chain and through to the end consumer, supporting sustainability and cutting costs. With food waste reaching alarming levels, around 100m tones of edible food thrown away every year in EU alone, Freshline® Superfresh Solutions contributes to reduce food loss, while also supports sustainable development targets.
In addition, Freshline® Superfresh offers a strategic boost for producers of both fresh and frozen products who can now utilise the ground breaking new method of maintaining food freshness to optimise seasonal product availability; buying raw materials when they are at their best, cheapest or most plentiful to provide for future demand.
Ann Callens, Food, Cryo and Water Segment Manager EMEA, said: “Our new process offers flexibility and opportunity for businesses operating right across the chilled food production sector. It will not only reduce the cost of food waste throughout production but it will also offer new possibilities to food processors, who can now enter the fresh food market with very little change to their existing operations.
“The industry is already familiar with the concepts of cryogenic freezing and Modified Atmosphere Packaging - but what is completely new about the Freshline® Superfresh process is that it combines these two technologies producing superior results when compared to traditional chilled packaging techniques. By taking advantage of this innovation from Air Products, producers, retailers and consumers can all keep food fresher for longer and as an industry we can ultimately better satisfy our customers’ demand for fresh, wholesome and natural food.”