Total Enters the Fuels Retail Sector

Source: www.gulfoilandgas.com 11/22/2018, Location: South America

Total has entered into an agreement with Brazilian company Grupo Zema to acquire its fuel distribution company Zema Petroleo, its reseller and retailer arm Zema Diesel as well as its importation company Zema Importacao.

Zema Petroleo currently manages an extensive branded network of 280 dealer-operated service stations and several oil products and ethanol storage facilities, most of them located in the states of Minas Gerais, Goias and Mato Grosso. It is also carrying a supply activity to third party retail stations in the same regions.

With this acquisition, Total is stepping into the largest South American market for the retail of fuels and into the worldwide second largest low-carbon biofuels market. The Group intends to expand its activities in the area with the objective to double the number of branded stations within 5 years, particularly throughout the Southeast and Central-West regions in Brazil.

“This acquisition is in line with our strategy to expand in large growing markets and in biofuels markets under our Climate roadmap” commented Momar Nguer, President Marketing & Services and member of the Executive Committee at Total. “By entering the retail market today, Total is also confirming its long-term commitment to the Brazilian market. Driven by our dedication to our customers, we intend to bring our high-quality products, operational excellence and innovative offers & services to the Brazilian customers.”

The rebranding of the current 280 service stations will start in 2019 and new flagships stations will be open on selected locations. Total will offer Brazilian consumers and business customers the company’s full lineup of fuels, including its Total Excellium premium fuel, high-tech lubricants and a broad range of products & services.


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Related Categories: Accounting, Statistics  Acquisitions and Divestitures  Asset Portfolio Management  Economics/Financial Analysis  General  Industrial Development  Insurance  Investment  Mergers and Acquisitions  Risk Management 

Related Articles: Accounting, Statistics  Acquisitions and Divestitures  Asset Portfolio Management  Economics/Financial Analysis  General  Industrial Development  Insurance  Investment  Mergers and Acquisitions  Risk Management 


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