Snam has launched its new corporate campaign, which underlines the importance of the Group’s natural gas transportation, storage and regasification service in guaranteeing Italy’s energy security and enabling its transition towards a net-zero emissions future. An essential, strategic, yet often invisible service, made up of more than 38,000 km of networks, storage sites and regasification plants, efficient infrastructures managed with the emphasis on continuous innovation.
The perspective adopted by the campaign, at a particularly delicate time like the present, serves to highlight how many of the everyday activities and habits we often take for granted, like taking a hot bath and having a coffee, but also providing businesses with energy, would not be possible without the energy system managed by Snam.
Snam has been working in this direction for some time now with investments, technologies and people who monitor the territory and some of its most strategic assets on a daily basis, guaranteeing the continuous supply of energy and making it possible, at the same time, to transport green and decarbonised gases such as biomethane and, in the near future, also hydrogen.
In order to underline the value of this commitment, which focuses on tomorrow but also the importance of people’s everyday lives, creative agency TBWA\Italia has adopted a visually iconic, dynamic and memorable style with which to translate Snam's pervasiveness, role and mission in a world that belongs to everyone. The function and extensiveness of its network are in fact reiterated through scenes featuring everyday moments, objects and activities that are only possible thanks to the gentle and silent power of energy. The ad also affirms Snam's commitment to Italy as a whole and to a sustainable future, graphically highlighting the reach and technology of its network.
Snam's campaign plan is managed by OMD Italia which will spread the Group's message via traditional media such as television and print, but also through digital channels such as social media.
