Vattenfall has appointed Monica Holmvik Persdotter as new Vice President and Head of Brand. Monica is a senior brand and marketing executive, at present leading the global brand and sustainability communication at Arla Foods, the fifth largest dairy company in the world. She will join Vattenfall in March 2024.
“I´m very pleased to welcome Monica to Vattenfall and to our team. She brings a broad international experience of working with strongly profiled brands, being highly commercial while also grasping the societal context that is so important to us in the energy sector. Her combination of structure and creativity is an excellent fit with our existing ways of working and I look forward to continuing developing our brand position together with her and the rest of the team”, says Åsa Jamal, Senior Vice President and Head of Group Communications at Vattenfall.
“The energy industry plays an imperative role given the global climate challenges and Vattenfall has a clearly articulated purpose and ambitious commercial agenda which really excites me. I'm delighted to be joining a high-performing team of marketeers and brand experts to continue the journey of building a strong brand that positively sets Vattenfall apart as a forward-thinking and genuine brand, that positively impacts people, business, and society”, says Monica Holmvik Persdotter.
Monica Holmvik Persdotter has previously worked with companies such as Ikea and Georg Jensen and started her international career with Unilever. She will be based at Vattenfall’s headquarters in Solna, Sweden, and join the company in March 2024.