NOVA Chemicals Leadership Changes to Elevate Customer Experience

NOVA Chemicals announced organizational changes that will continue to build on its strong momentum to become the leading sustainable polyethylene producer in North America and deepen its commitment to delivering an unrivaled customer journey.

Jim Worby, VP Polyethylene Sales
Recognizing his deep understanding of the market and our customers, Jim Worby has been appointed VP of Polyethylene Sales, effective February 1. An industry veteran, with more than twenty-five years at NOVA, Jim has a solid track record of driving growth and new business opportunities through a focus on building strong relationships with customers. In this role, Jim will lead NOVA’s sales team focused on the new capacity from the company’s second Advanced SCLAIRTECH™ technology facility in Ontario and delivering a broad portfolio of circular solutions including SYNDIGO™ rPE resins.

Jim succeeds Todd Becker as VP Polyethylene Sales who has elected to retire from NOVA on April 1, 2024, after 17 years with the company.

Debra van Holst, Global Head of Customer Experience
Naming Debra van Holst as Global Head of Customer Experience underscores NOVA’s commitment to placing customers at the core of its operations. In her nearly three decades with the company, Debra has held multiple leadership roles spanning operations, marketing, logistics and customer service, positioning her to drive change by focusing on what matters most to our customers.

In this newly created role, Debra will lead the continued development and implementation of customer experience initiatives across NOVA. She will work closely with cross-functional business groups to ensure that customer needs are at the forefront of all decisions, utilizing data and analytics to identify opportunities for improvement.

“We are driving even greater focus on product innovation, serving our customers, and moving toward a more circular future. These appointments solidify our commitment to this next phase of growth for the company, building off our customer centric legacy to create an unparalleled experience for our customers,” stated John Thayer, SVP, Sales & Marketing. “Jim and Debra are longstanding NOVA employees bringing decades of knowledge and experience to our senior leadership team. I’d also like to thank Todd for his leadership, passion, and extensive contributions over the years,” continued Thayer.